Say what you're making in plain English.
Describe the product and who it helps in a single line. Avoid vague claims like "the next generation of innovation".
LAUNCH AND WAITLIST GUIDE
A coming-soon page with one job: get people interested.
You don't need to build an entire website just to find out whether people want what you're making. Explain the idea, collect interested emails and give every potential customer one link worth opening.
Pick a template and preview your page before choosing a publication term.
THE FIVE-POINT CHECKLIST
Give visitors a reason to sign up.
A good waitlist page is focused. You can add elaborate features later; first, make the next action obvious.
Be specific about who should join.
"For independent barbers tired of managing queues" gives the right person more reason to care than "for everyone".
Use one clear sign-up form.
Ask for the details you actually need. If all you need now is an email address, don't put a ten-question survey in the way.
Tell people what they'll get.
Early access, a launch notice or occasional product updates are different promises. State yours accurately and only send what people agreed to receive.
Put the link where the audience already is.
Use an existing audience, relevant communities that permit sharing, a launch announcement, customer conversations or a QR code on physical material.
AFTER YOU PUBLISH
Collect interest, then learn from it.
A waitlist is an experiment, not a vanity counter. Pay attention to who joins and which messages brought them.
01
Share one link
Keep the link consistent across messages, profile bios and appropriate directory submissions so people know where to go.
02
Review sign-ups in private
PAGE60 supports lead capture and basic conversion stats. Use the private management link to see submissions and export them when needed.
03
Change what isn't working
If visitors aren't joining, revise the promise, proof or call to action before paying for more exposure.
A LITTLE ADVERTISING OPTION
Your new page still needs visitors.
One low-cost experiment is a small clickable space on Brick500's internet advertising wall. A standard brick starts at £3 for a 7-day rental. It's a separate RME project, not a promise of clicks, customers or sales.
Coming-soon page questions
Do I need a full website to collect early interest?
No. A focused landing page is often enough to explain what you are building and invite people to join an email waitlist. You can connect your full website later.
What should a coming-soon page include?
Show one clear headline, who your product is for, a believable reason to join, a simple sign-up form and a short expectation about how you will use submitted details.
Can PAGE60 collect waitlist sign-ups?
Yes. Choose a lead or SaaS/waitlist template. Submissions are available in your private management dashboard and can be exported.
Can I use a custom domain with PAGE60?
Custom domains are not part of the current PAGE60 release. Your published page uses its PAGE60 link, which you can share directly or with its QR code.
Get the idea out of your head and onto a page.
Choose the waitlist layout, add your copy and publish when you're ready.
Build a coming-soon page →